Understand GuideMeet trust badges

Each trust badge must have one official definition, eligibility rule and owner.

Potential badges include:

  • Verified Guide: specified verification checks were completed and remain current.
  • Featured Guide: the guide participates in a defined editorial or visibility program.
  • Destination Expert: documented eligibility for a destination-expertise designation.

Badges do not guarantee safety, performance, availability, booking outcomes or traveler satisfaction. An “Elite” plan label is a subscription tier, not automatically a trust badge. “Anchor Guide” must not be shown as a public badge unless separately approved under a defined policy.

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Updated 2026-10-09.